Hablemos sobre las CC Creams.
He estado investigando los últimos días a cerca de este cosmético que está revolucionando el mercado internacional. Comenzó por ser un boom en occidente y ahora su fama se está expandiendo por Asia. ¿Pero, se ha ganado realmente la fama que ha obtenido o hay algo oscuro que se esconde tras tanto marketing?

Lo que está claro es que la información que nos llega es confusa y contradictoria en muchos de los casos, así que no os puedo asegurar que todos los datos que os comparta sobre el origen de las CC Creams sean del todo ciertos, pero vayamos por partes.

Primero veamos unos cuantos comerciales occidentales y orientales.

Let's talk about CC Creams.
I have been doing my research on this product that has been recently included and praised on the international market. It started being a boom in western countries and now its fame is being reflected in Asia as well. But, does it really deserve this fame that they have reached or is there something underneath this marketing?

CONOCIENDO LA MARCA
Hablando de aspectos generales lo primero que tenemos que tener en cuenta, a la hora de interesarnos por los productos que nos ofrece esta casa de cosméticos, es que se trata de una marca de gama media en cuanto a cuidado de la piel se refiere, algo así como se puede considerar M·A·C en occidente, para que nos hagamos una idea. Por este motivo sus precios son más altos que los marcas de gama baja {en cuanto al valor que se le da en Corea} como Etude House, The Face Shop, etc.

KNOWING MORE 
Focusing on the general aspects we have to take into account before we get interested on the products this brand has to offer is that it is a mid range/middle tier in terms of skincare brand. 
This could be something similar to M·A·C so you get an idea of what mid range means. 

Because of this, their prices are higher than other brands considered lower range, according to korean value, such as Etude House, The Face Shop, etc.

BANILA CO. CC CREAM
The description of the box says {translated from korean online}

"Moist and elasticity, the healthy and bright skin tone evener.
Natural skin reflects give a look that seems made without makeup, whitening base"

Here you have a promotional video where Jessica from SNSD appears. 
You can see how the CC Cream looks on the model but take into account that she hasn't got almost any flaws and that the aspect that stands out more from this CC Cream as I will explain down bellow, is the glowy effect it achieves to the skin and that white cast that is common on cosmetics that include spf.